While blog posts are one of the most popular types of content for membership sites, you may want to consider adding some variety to your site. Mixing things up from time to time keeps your members engaged, excited, and more likely to return/renew while enticing visitors to become paying members for more of the good stuff.

Aside from increasing retention and conversion rates, using fresh types of content is one of the easiest ways to market yourself. When you consistently deliver fresh and innovative content, your members and viewers are more likely to share it with their extended networks and bring more traffic to your site.

In this post we’ll go through 10 popular types of content, some of their best applications, and give you a few pointers along the way.

1. How-to posts

How-to posts are among the most common types of content. The best thing you can do for a member or reader is teach them how to solve a problem they have. Identify the problem, present a solution, then open the door for questions/discussion. Be as thorough as possible and try to include photos, videos, diagrams, and other visual aids alongside your written instructions.

2. Lists

Numbered lists are another highly popular form of content. Your list can be about literally any topic – just make sure it’s as detailed as possible. Some ideas to consider are resource lists, trend lists, tip lists, and more.

3. Excerpts from existing content

If you’ve created an ebook, a list-building carrot, or some other type of product, you can most definitely use excerpts from it as content for your site. Post the excerpt, add an intro, and be sure to include a link to the full version!